This book comprises of a number of short blogs that Seth has collected over the years. He smartly relates what he is trying to say, by backing it up by relating it to a casestudy. Seth gets across a lot of valid points with how businesses operate, what make a good business and what makes a smart one. He also talks about other books written and relates those theories to his points.
Overal I think its a good book, but I personally do not feel that its meant to be read all at once.