My branding has mainly been focused around finding fonts, below is a list of fonts that i was looking at in my process. These fonts have came from sites like FontSquirrel to Adobe Illustrators native fonts. I have researched and trailed many fonts until i narrowed it down to my shown list. I have also included imagery on how these fonts would look when reversed.
 
I really like how these fonts look and can be used in this project, but i need to find the one, that blends best with the imagery but stands out whilst not being overpowering.
 

 

 
I thought it would be good idea to create a collage of some mainstream fonts that i like, this could help me find what could be best for this project in respect of thickness, spacing, colouring, shape, symmetry.
 

 

Alexander McQueen Experience
undefined, 07/12/2011, Alexander McQueen Experience [Alexander McQueen], [online]. Available: http://www.alexandermcqueen.com/int/en/corporate/experience_03.aspx [07/12/2011].

 

Topshop – Womens Clothing – Womens Fashion – Topshop
undefined, 07/12/2011, Topshop – Womens Clothing – Womens Fashion – Topshop [topshop], [online]. Available: http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556 [07/12/2011].

 

ASOS | Shop women\’s fashion
undefined, 07/12/2011, ASOS | Shop women’s fashion [asos], [online]. Available: http://www.asos.com/ [07/12/2011].

 

Dolce
undefined, 07/12/2011, Dolce [Dolce&Gabbana Official Site - Fall Winter 2011 Collection], [online]. Available: http://www.dolcegabbana.com/ [07/12/2011].

 

PILGRIM – womens jewelley online shop
undefined, 07/12/2011, PILGRIM – womens jewelley online shop [pilgrim], [online]. Available: http://www.pilgrim.dk/SHOP/Pages/shop_frontpage.aspx [07/12/2011].

 

THOMAS SABO
undefined, 07/12/2011, THOMAS SABO [THOMAS SABO], [online]. Available: http://www.thomassabo.com/GB-en/ [07/12/2011].

 

Marks & Spencers
undefined, 07/12/2011, Marks & Spencers [M&S], [online]. Available: http://www.marksandspencer.com/ [07/12/2011].

 

Designer Fashion, Accessories
Selfridges Limited, 07/12/2011, Designer Fashion, Accessories [Designer Fashion, Accessories & More - Shop Online at Selfridges], [online]. Available: http://www.selfridges.com/ [07/12/2011].

 

Next Official Site: Shop for Clothes, Shoes, Electricals, Homeware
Next Retail Limited, 07/12/2011, Next Official Site: Shop for Clothes, Shoes, Electricals, Homeware [Next Official Site: Shop for Clothes, Shoes, Electricals, Homeware & More], [online]. Available: http://www.next.co.uk/ [07/12/2011].

 

Jack Wills | University Outfitters | Fabulously British
undefined, 07/12/2011, Jack Wills | University Outfitters | Fabulously British [jack wills], [online]. Available: http://www.jackwills.com/en-gb/home [07/12/2011].

 

Build 2011
undefined, 07/11/2011, Build 2011 [Build 2011], [online]. Available: http://2011.buildconf.com/ [07/12/2011].

 

HIUT
undefined, 07/12/2011, HIUT [HIUT], [online]. Available: http://hiut.co.uk/ [07/12/2011].

 

Urban Outfitters – Dresses
undefined, 07/12/2011, Urban Outfitters – Dresses [home], [online]. Available: http://www.urbanoutfitters.co.uk/clothing/dresses/icat/wdresses/ [07/12/2011].

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