If you are designing for internet or for any application, this book is a must have. It will connect all of the dots, on why you create websites and what your aims should be.
This book will create the questions and answers about web design, and what your objective should be. It inspired me to create emotional experiences where i can connect with my users.
Do you know what the Maslow’s hierarchy of needs is? no? Then get this book, read it, digest it and create designs with a purpose, with all the correct targets and solid foundations.