After many recommendations I got this book, and it was one of the best investments I have made. It makes a lot of valid points, shows you how far branding stretches and how important it is for brand values to echo through not just by the brand identity but by the entire company and everything with that.

This book has a lot of rich content but it is broken down into easy readable sections, they’re lots of quotes about the branding process from well respected creative people from the industry, which really allows you to dig deeper, and discover new people.

I really enjoyed the breakdown and case studies of the brands, as it allowed me to have an insight on their process and what has made them who they are today.

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