Creating a customer journey can be complex and quite time consuming, but by creating detailed wireframes and working out the user flow ultimately helps you as a designer work out how something’s going to work, and how it evidently wont work.

By going on this journey you are able to work out the kinks, create additional features that where not previously thought of, and remove the features you don’t need.

When this complex task is fully overseen, you soon get a feel of how your product or project is going to function, without having jumped into the deep end, where hours of work have already been put in to it, without conscious thoughts.

While creating a customer’s journey it is important to understand what the customer needs in comparison to what the designer would like to create. Creating a realistic functionality to the user needs outweighs the extra quirks that a designer can add. Adding little quirks can be nice, but only when needed. Being a designer isn’t about what all you can add but more about what you strategically don’t add.

Language can be a barrier especially if it is used incorrectly, using language appropriately isn’t just benefitting your design, but also benefiting its users in getting a true understanding of what the design, branding, products and Company values are.

Language can quickly be overlooked within projects or product development, if you are a language connoisseur, creating fitting content and text is your forte, but if it isn’t, creating a word bank can be your first step. A word bank, is list of words that you describe your brand or product values as, this will quickly help you visualise the values that you want to instill and help give your customer a true reflection of who you are.

Creating a customer journey is a long and complex process; a lot of attention has to be given to various factors that will come together to make a strong brand or product. These factors are essential, but with thought will give your product, these best start within its journey.

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